About

Kateryna Turi helps beauty and lifestyle brands elevate their presence through visual storytelling, digital strategy, and packaging design. Known for her modern, minimal approach, she’s worked with brands like Ciele Cosmetics, Sephora, Rose Inc, Beautycounter, and Chopard.

With over a decade of experience across digital, print, and e-commerce, she’s shaped brand identities, designed cohesive packaging, and led multi-platform product launches. Kateryna has worked closely with founders to build brands from the ground up—translating personal vision into visuals that feel like an extension of the founder themselves.

Rooted in her European upbringing and shaped by a background in dance and choreography, her work reflects rhythm, refinement, and a deep respect for emotional connection in design.

She’s recognized for crafting branding that feels elevated, effortless, and quietly powerful—turning visuals into stories that stay with you.


“There’s a difference between a trend, a cult, and a classic. My focus always has been to create something that is timeless and original.”

Kateryna Turi

Clients

Ciele Cosmetics

Jane Smith Agency

Sephora

ROSE INC

Beautycounter

Chopard

Johnny Was

RÓEN BEAUTY

Four Seasons

OPI

Services

Brand Identity

360° Campaigns

Art Direction

Content Strategy

Packaging Design

Tools

Figma

AI Tools

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Shopify

Experience

Art Director & Designer

Freelance

2021 - Now

Design Director

Johnny Was

2022-2023

Design Director

RÓEN BEAUTY

2018-2021