About
Kateryna Turi helps beauty and lifestyle brands elevate their presence through visual storytelling, digital strategy, and packaging design. Known for her modern, minimal approach, she’s worked with brands like Ciele Cosmetics, Sephora, Rose Inc, Beautycounter, and Chopard.
With over a decade of experience across digital, print, and e-commerce, she’s shaped brand identities, designed cohesive packaging, and led multi-platform product launches. Kateryna has worked closely with founders to build brands from the ground up—translating personal vision into visuals that feel like an extension of the founder themselves.
Rooted in her European upbringing and shaped by a background in dance and choreography, her work reflects rhythm, refinement, and a deep respect for emotional connection in design.
She’s recognized for crafting branding that feels elevated, effortless, and quietly powerful—turning visuals into stories that stay with you.
“There’s a difference between a trend, a cult, and a classic. My focus always has been to create something that is timeless and original.”
Kateryna Turi
Clients
Ciele Cosmetics
Jane Smith Agency
Sephora
ROSE INC
Beautycounter
Chopard
Johnny Was
RÓEN BEAUTY
Four Seasons
OPI
Services
Brand Identity
360° Campaigns
Art Direction
Content Strategy
Packaging Design
Tools
Figma
AI Tools
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Shopify
Experience
Art Director & Designer
Freelance
2021 - Now
Design Director
Johnny Was
2022-2023
Design Director
RÓEN BEAUTY
2018-2021