RÓEN was in its formative stage when I joined the team, working closely with founder and celebrity makeup artist Nikki DeRoest and co-founder, fashion photographer David Roemer. I supported the brand’s development through visual design—contributing to packaging, product launches, website design, email marketing, and social content. Wearing multiple hats, I managed creative execution across e-commerce, third-party retailers, and marketing platforms, ensuring consistency and elevation at every touchpoint. This role allowed me to bring the founders’ vision to life through thoughtful, hands-on design that helped shape the brand’s modern, editorial presence.