Every evolving brand holds an opportunity to reconnect with its core. At Johnny Was, I collaborated with the internal team to refine the brand’s visual presence and bring more cohesion across digital and print touchpoints. Our focus was on elevating assets—landing pages, emails, banners, and social content—while staying true to the brand’s effortless, bohemian spirit. Through thoughtful creative direction and close collaboration with e-commerce and marketing, I helped guide the visual evolution of the brand, ensuring every asset felt aligned, elevated, and intentionally crafted.